Pininfarina signs its first branded real estate project in Dubai

Pininfarina designs an iconic “wind-sculpted” building for international developer Mered, bringing Italian style and values to the Emirates.

Pininfarina Architecture consolidates its presence in the United Arab Emirates by designing for Mered, an international real estate developer, ICONIC Tower Design by Pininfarina, a high-end 66-story residential tower that brings the style of Italian design to the Dubai Internet City.

The tower, scheduled to open in 2027, will redefine the skyline of this vibrant area of the city, harmoniously integrating into the urban fabric. The design of the skyscraper takes shape following the wind flows, a constant presence in this area, shaping its lines and giving a sense of movement to the entire structure.

The main façade, facing the Persian Gulf, features soft, sinuous shapes reminiscent of calm waters caressed by the breeze. The inner side, facing the city in the direction of the desert, shows sharper lines inspired by the wind-sculpted shapes of the sand dunes. This contrast of forms contributes to elevating the project, making the tower a dynamic entity in harmony with the surrounding urban and natural environment.

The podium hosts the entrance lounge with a restaurant and café, an exclusive five-level parking lot, and a large terrace with an infinity pool and outdoor relaxation areas connected to multifunctional spaces and event areas. From here, the residential floors rise, organized into three blocks, making the structure more dynamic and improving the overall visual appeal. The 310 exclusive apartments, with full or partial views of the coast, feature large terraces and floor-toceiling windows that allow abundant light to filter into the spaces, suggesting a sense of continuity between indoors and outdoors. On the intermediate floors, a second terrace houses an adult pool, a lounge bar, and a spa: a true oasis of well-being, where one can enjoy the beauty of the panorama from a privileged vantage point.

ICONIC Tower Design by Pininfarina is designed to the highest standards to ensure maximum wellbeing for its residents and aims to achieve the LEED Building Standard upon completion.

With over 90 years of experience in the automotive world, designing some of the most legendary cars, including the Ferrari Sergio, Alfa Romeo Spider, and Cisitalia 202, Pininfarina has evolved into a prestigious design, architecture, and lifestyle company. Today, it is a global standard-bearer of Italian design aesthetics and lifestyle, excellence, and craftsmanship, with an architectural portfolio that includes award-winning projects in Brazil, as well as elegant and innovative developments in Spain, Singapore, the United States, Turkey, and China.

In this project for MERED, Pininfarina promises to harmoniously blend technology and beauty to create a breathtaking space that will positively impact Dubai's growing cosmopolitan hub. The attention to detail, commitment to quality, and collaboration with an international team of industry experts shape this new architectural icon in Dubai's skyline.