Iris Ceramica Group at Clerkenwell Design Week 2026: launched the brand’s fragrance and “Reloaded: Diesel Living with Iris Ceramica”
At Clerkenwell Design Week 2026 Iris Ceramica Group marked its tenth anniversary of collaboration with Diesel Living, launching the project “Reloaded: Diesel Living with Iris Ceramica”. This new chapter introduced a more direct and contemporary language, where aesthetic research met with technological innovation in a collection of ceramic surfaces ranging from large slabs to smaller formats.
First unveiled during Milan Design Week, “Reloaded” was here presented through two colour blocks, material mood boards that merged Iris Ceramica's large slab technology with traditional ceramics, adding a touch of Diesel’s disruptive attitude through bold, layered aesthetics and a distinctly “pop” palette of colours and textures. Developed under the creative direction of Glenn Martens in collaboration with Controvento, the project’s identity was filled with a contemporary edge, celebrating craftsmanship and a playful, energetic approach that defines Diesel Living.
Alongside this, Sapienstone - the Iris Ceramica Group brand specializing in exclusive large-format porcelain surfaces - introduced Travessa, Breccia Rosa 4D and Muschelkalk, three distinct surfaces united by a shared vision of transforming material into narrative. Inspired by natural stones and enhanced through advanced technologies, they balance aesthetics and performance, turning surfaces into architectural elements that shape space with depth, continuity and character.
Clerkenwell Design Week also marked the debut of Iris Ceramica Group Fragrance, developed in collaboration with Campomarzio70 and presented on Wednesday 20 May, in the presence of the brand’s olfactory partner. Built around the iris — a noble and symbolic element — the fragrance translates the Group’s identity into an evolving olfactory composition, moving from luminous top notes to a radiant floral heart and a warm, enveloping base.
That same evening, the experience was extended into a guided workshop developed with Campomarzio70. Designed as an immersive journey, it invited guests to explore the fragrance through four olfactory stations, where scent, material mood boards and tactile elements interacted to trigger perception, memory and imagination. The experience was further enriched by the visual contribution of artist Lorenza Liguori, whose digital work interpreted the transformation of matter into a fluid and engaging narrative.
On Thursday 21 May, the experience reached a further moment of synthesis, as visitors were invited to join a workshop led by the ICG team while continuing to explore the Diesel Living with Iris Ceramica collection, creating a direct dialogue between material, design and experience.
