All-wood stand for Listone Giordano at Cersaie 2015

An ideal, 150m2 co-working space whose décor is not just something to look at from the outside, but something to interact with and enjoy as part of a direct relationship.

This is the concept that underpins the Listone Giordano stand at Cersaie 2015, which was designed by Marco Tortoioli Ricci of the graphic design firm Bcpt, whose brief was to express the full story of wood as a support surface, a covering, and a furnishing material for everyday use.

The collections, drawn from the brand's three distinct characters - Classic, Natural Genius and Atelier - thus take on the appearance of large strips that shape the design. The nuances and different treatments of the boards bring a sense of identity to each element, which is emphasised not only by its three-dimensional character but by the coloured inserts that mark out its perimeter.

The Atelier Heritage line, which encompasses Listone Giordano's flagship bespoke products, will play a central role at the stand.

So too will Biscuit, the collection designed by Patricia Urquiola, which enhances the naturally decorative vocation of wood flooring by rounding off the ends of the boards and thus modifying the customary linear form of the module to give it a truly distinct character. The fluid outlines are further accentuated by the convexity of the boards, which lends further softness to the natural material.