Laticrete Europe: A Decade of Industrial Roots and International Vision
Located in Castelnuovo Rangone (MO), in the heart of Emilia-Romagna and just a few kilometers from the ceramic district of Sassuolo, Laticrete Europe has, in less than ten years, established a solid presence in the European landscape of tile installation systems and construction chemicals, combining local expertise with a global vision.
Founded in 2016 as the European subsidiary of the U.S.-based Laticrete International Group, the company has pursued a growth strategy from the outset that integrates local production capabilities, technological development, and a direct presence in key European markets.
Leading this journey since the beginning is Edmondo Bonucelli, a seasoned professional in the industry and now CEO and Regional Manager for Europe.
Milestones of Industrial Expansion
The first major step came in 2017 with the acquisition of Laticrete Nordic SA, opening the doors to Scandinavian markets. This was soon followed by a key move for the company’s growth: the acquisition of Benfer Schomburg, a historic Italian company with headquarters and manufacturing facilities in Castelnuovo Rangone. This allowed the group to internalize powder production and strengthen its offering with a brand already well known in the professional market.
2023 marked a further acceleration. On one side, the launch of Laticrete Hellas reinforced the company’s presence in the Mediterranean area, with a particular focus on the Greek and Balkan markets. On the other, the Emilia-based plant was expanded with a new production line dedicated to latex and epoxy formulations, aiming to meet rising demand and optimize processes.
2024–2025: UK Market Entry and Supply Chain Expansion
The following year saw two important developments. First, the launch of operations in the United Kingdom with the establishment of Laticrete Benfer UK Ltd, enabling the group to get closer to a mature and performance-oriented market. Second, the acquisition of the German company fuma-Bautec – specialized in tile profiles – expanded the integrated offering and strengthened industrial presence in Germany.
In 2025, a second powder production line will be added to the Castelnuovo Rangone facility, confirming a strategy focused on production proximity and adaptability to local market conditions.
A Model Built on Values and Expertise
Beyond figures and industrial milestones, Laticrete Europe stands out for its values-based approach that permeates the entire organization. Trust, integrity, customer focus, continuous research, and long-term vision are, according to management, the foundations of the company culture. This philosophy is also reflected in the internal organization, in its relationship with the territory, and in its ongoing dialogue with the market.
A decade after its founding, Laticrete Europe presents itself as an integrated player, capable of combining industrial development, international presence, and strong local roots.
In a constantly evolving environment, the company’s ability to build strong relationships and develop technologies aligned with industry needs remains its true hallmark.
As David Rothberg, Chairman of LATICRETE International, says:
"Values are like the compass I carry with me on climbing expeditions: they guide us in making the right decisions."
