Operating in increasing synergy with its Turkish parent company Kale Group, Kale Italia has launched a new marketing strategy aimed it stepping up its exports.
The following changes are in the pipeline for 2015: a step-by-step reorganisation of the production department and the development of a new marketing strategy for the launch of the new Edilgres, Edilcuoghi and Campani products.
Melike Kalafat, the Marketing Director, explained: "We intend to pursue our efforts to maximise the value of the three brands by highlighting the distinctive features of each product, and undertaking constant research into design and innovation."
Kale Italia's headquarters in Ubersetto, in the province of Modena, which already includes a showroom where meetings with the press and international guests are held, is set to become a focal point for contemporary design. As part of this development, the company is consolidating its partnership with the designer Francesca Ascari for the development of innovative solutions featuring cutting-edge design.
Over the course of 2015, the division dedicated to project planning and engineering will also continue to pursue its mission of providing support for professionals in need of specific products.
Ihsan Karagoz, Sales Director for all the Group's brands, and Western Hemisphere Vice President, announced: "We forecast a 25% increase in exports and a 48% increase in overall sales in the course of the year. We expect the majority of the business we do to be concentrated in the United States, Italy and the rest of Europe."
