The German Pavilion at Expo, entitled "Fields of Ideas" swept aside the competition to win FAMAB-Awards in no less than three categories: gold for "Best Public Event", gold for "Best Interactive Installation" and bronze for "Best Thematic Exhibition".
On the evening of 12 November, an independent jury of experts assigned the awards at the official prize-giving held in Ludwigsburg.
The project was designed and created by the Messe Frankfurt team, a group of exhibition experts from Milla & Partner, a team of architects from Schmidhuber and a group of construction specialists from Nüssli Deutschland.
"Harmonious forms, countless perspectives and an extremely inviting environment represent the key to the pavilion's success with the public, and we are delighted that our considerable design know-how has been endorsed with this string of awards", announced Lennart Wiechell, Managing Partner of Schmidhuber and Lead Architect of the German Pavilion.
The trade association FAMAB Verband Direkte Wirtschaftskommunikation e.V. has been awarding prizes since 2014 for international excellence in the fields of brand experience, face-to-face communication, and temporary and permanent architecture.
The German Pavilion also won the Red Dot Award for best spatial communication in August 2015.
At the beginning of October, the pavilion won two awards from Exhibitor Magazine in the "Best Pavilion" and "Interactivity" categories, and on 30 October Fields of Ideas won the B.I.E. Award for best expression of the theme of Expo.
