Innovation and elegance for RAK Ceramics novelties
UAE-based RAK Ceramics’ products reflect the company’s commitment to continuous research and technological innovation, aimed at developing ever stronger, higher-performance surfaces without compromising on style. At Cersaie 2025, the company presents the latest innovations from its Innotech Lab: Softech and Scratch Guard.
Introducing a new generation of surfaces designed for seamless indoor and outdoor use, Softech is the result of an innovative process based on the application of micro particles that fills microscopic cavities, creating a smoother, softer and more uniform texture that is easy to clean while ensuring safety. Surfaces achieve certified ratings of R10 A+B for interiors and R11 A+B+C for exteriors. Its refined matt, non-reflective finish completes a solution that combines comfort with design. The signature expression of this technology is the new I Sassi collection, available in the Matera and Borgogna versions. Inspired by the ancient Sassi of Matera—dwellings carved into soft calcarenite, a sedimentary rock shaped by water and eroded by wind—this tactile and elegant surface represents the company’s flagship proposal for contemporary architecture.
Another key innovation presented in Bologna is Scratch Guard, a premium glazed polished finish that ensures superior scratch resistance while retaining gloss and elegance. Engineered to withstand even deep scratches caused by metal objects, it stands out as one of the most advanced treatments currently available for porcelain stoneware. The innovation is applied across all new polished collections, including the refined Calacatta Macchia Vecchia, with its elegant white background crossed by fluid veins in shades of grey, beige and gold.
Calacatta Macchia Vecchia is one of the most recent collections of the Maximus family that, thanks to the Continua+ technology, has expanded its range, with surfaces up to 162x324 cm, as well as formats 120x280, 120x120, and 60x120 cm with thicknesses of 9, 12 and 20 mm. These large-formats are ideal for worktops, floors, wall coverings and ventilated façades — a perfect balance of strength, versatility and sophisticated design.
