Icona Architetti Associati firm the art direction for Sansone Pavimenti and design “Icona Collection” of cement tiles

The studio Icona Architetti Associati has developed an innovative collection of flooring and wall coverings for Sansone Pavimenti, known Sicilian brand, reinterpreting tradition with a modern and customized approach. Inspired by Milanese architecture and design, the project merges rationalist elegance with artisanal quality, offering refined and versatile solutions for contemporary interiors.

This exclusive line of cement tiles, in a 20x20 cm format, comes in multiple variations, divided into three categories: Luxury, Nature, and Pop. The modular and minimal geometric patterns ensure a harmonious effect and visual continuity.

A distinctive feature of the collection is its wide color palette, ranging from deep shades of blue and green to soft grays and warm bordeaux tones.

The combination of aligned or staggered layouts and the expert pairing of colors, reflecting the architects’ tailored approach, allows for the creation of countless palettes, suited to diverse spaces, styles, and needs.

The clean and essential lines, a tribute to the timeless beauty of geometric rigor, blend with a meticulous attention to detail, especially in the shades and color nuances.

The high versatility and flexibility of cement mortar have enabled total creative freedom, shaping a tailor-made product enhanced by vibrant, fresh, and elegant colors.

Beyond flooring and wall coverings, the collection extends to a showroom experience featuring custom-designed furniture and accessories, including an octagonal table, sculptural poufs, vases, and freestanding or countertop sinks. Each element aligns seamlessly with the architectural language of the collection, reinforcing a cohesive design narrative.

With “Icona Collection”, Icona delivers more than just a surface covering, it introduces a design statement, where geometry, color, and craftsmanship merge to shape distinctive and expressive interiors.